Campaign Developer

Plan marketing programs Populate a delivery with content Personalize a delivery by using simple attributes Pull a segment for targeting Send a proof of the delivery Execute campaigns Assess the success of a campaign based on available reports Configure control groups, seed addresses, and approval cycles Format an extraction file for direct mail Implement campaign tactics in the workflow (e.g. identifying responders, and identifying buyers) Import and export lists Coding simple delivery content (HTML) Should know to implement and optimize the data schema. Should be able to evaluate the potential performance issues in a query. Minimum 3+ years’ digital marketing experience with a minimum 1 year experience with Adobe Campaign. Minimum 1+ year database analysis skills. Familiar with marketing campaign tactics such as multi-touch, life cycle, and reactivation. Understands marketing metrics such as ROI, click-through rates, conversion. Is aware of and can conform to ethical and legal guidelines for marketing (e.g., CAN-SPAM) All your information will be kept confidential according to EEO guidelines.