Paid Media Analyst

As a Paid Media Analyst within the Insights and Data Group team you will be responsible for providing insight and analysis into the performance of our client’s marketing strategies, the global digital brands we work with, and ultimately their customers. You will combine your deep expertise in paid media platforms and digital marketing analytics with your knowledge of quantitative and statistical methods to ensure that our overall business and marketing strategies become ‘data driven’ and that Managers across different business lines are able to consume insights needed to align to business key performance indicators. You will be responsible for being the primary thought leader on the performance of paid media campaigns. You will focus on extracting, organizing, and interpreting data to provide insights that help inform strategy and improve campaign results. This role will require strong analytical skills and the ability to communicate complex data in a clear and concise manner. In addition to being a key delivery analyst, you must also support the development and maturity of our digital analytics capability. This will be through three main routes; standards (the creation of new analytical approaches for others to follow), teaching (showing others how to become better at digital marketing analytics), and industry best practice (identifying trends & technologies that we should adopt). Further, you will need to support on the design and execution of new, critical intelligence assets (e.g. a completely new attribution model). Working in a collaborative nature with other business units and stakeholders across the organisation you will combine data sources to provide a comprehensive overview of business performance including financial data, customer data, product data and market research assets. In addition to being a key delivery analyst, you must also support the development and maturity of our digital analytics capability. This will be through three main routes; standards (the creation of new analytical approaches for others to follow), teaching (showing others how to become better at digital marketing analytics), and industry best practice (identifying trends & technologies that we should adopt). Further, you will need to support on the design and execution of new, critical intelligence assets (e.g. a completely new attribution model). Working in a collaborative nature with other business units and stakeholders across the organisation you will combine data sources to provide a comprehensive overview of business performance including financial data, customer data, product data and market research assets.