Founding Marketer

ABOUT THE ROLE An early marketing hire at a B2B legal tech company, you will build the marketing function and establish how the company communicates with German mid-market businesses and legal teams. You will work closely with the founding team and connect brand, content, events, and paid campaigns to measurable business outcomes. WHAT YOU'LL DO - Develop positioning and messaging that resonates with business leaders and legal teams. - Shape the company's visual presence across social media, events, and its website. - Create LinkedIn content, newsletters, public relations materials, and research on legal AI in the DACH region. - Develop creative campaigns that raise awareness and encourage engagement. - Plan roundtables, customer events, and conference activities across the DACH region. - Run and test paid campaigns on LinkedIn and other relevant channels. - Measure marketing performance, including reach, signups, event attendance, meetings, and sales pipeline. WHAT WE'RE LOOKING FOR - At least 2 years of B2B marketing experience at a startup or B2B SaaS company, with 2 to 5 years of experience preferred. - Fluent German, with the ability to create authentic content for German-speaking business audiences. - A self-directed, creative approach and comfort working in a fast-paced environment where priorities can change. - Interest in legal tech, contract intelligence, or legal AI; direct industry experience is not specified as a requirement. COMPENSATION & BENEFITS Annual base salary of €60,000 to €80,000, plus equity. Visa sponsorship is not available. LOCATION On-site in Munich, Bavaria, Germany.