Founding GTM Lead

ABOUT THE ROLE As Founding GTM Lead, you will build and run the go-to-market motion for an early-stage legal technology company. You will turn initial demand into a repeatable revenue engine, owning the systems, positioning, and execution from first touch through customer expansion. WHAT YOU'LL DO - Own the go-to-market funnel from pipeline generation through customer expansion and retention. - Run rapid experiments across channels, measure results, and scale effective approaches. - Build qualified pipeline through inbound and outbound programs. - Create and distribute content across professional and social platforms, blogs, and other channels. - Develop partnerships with vendors, startups, and community organizations. - Plan events, dinners, conferences, and other activities that build awareness and relationships. - Design client and partner gifting programs that support loyalty and referrals. - Define positioning, messaging, pricing, packaging, and sales collateral. - Build the go-to-market technology stack, including CRM, sequencing, enrichment, and automation tools. - Use customer and performance data to develop repeatable playbooks. WHAT WE'RE LOOKING FOR - At least 4 years at a high-growth startup as a founder or in a leadership role across go-to-market, growth, or sales. - A track record of measurable results in pipeline generation, conversion, and revenue. - A systems-oriented approach, with the ability to build repeatable motions rather than one-off campaigns. - Comfort building from zero, testing ideas, and iterating quickly. - Strong organizational discipline, process rigor, resilience, and execution skills. - Engineering background or significant competitive achievement is a plus. - Willingness to work intensively, including weekends and extended hours. COMPENSATION & BENEFITS Base salary range: $150,000 to $190,000 annually. Equity and visa sponsorship details were not provided. LOCATION On-site in San Francisco, California, United States.